Over the past decade, technology has evolved into what we like to call a “mobile universe”.  It’s no longer acceptable to simply have a website, consumers expect that your information will be readily accessible and easily navigated on their mobile devices such as smartphones and tablets.

Consumers are using their mobile devices to do just about everything that previously    only did at their desktops. And, with Internet access and Wi-Fi hotspots available almost everywhere today, companies must adapt to this tremendous shift.

So, just how are Americans using the mobile web?

•  Mobile internet users will reach 113.9 million in 2012- up 17.1% from 2011.

•  On average, Americans spend 2.7 hours per day socializing on their mobile device.

• 89% of smartphone owners use the device on a daily basis. (Google Research, 2011)

•  25% of mobile web users in the U.S. are mobile only.

•  Mobile searches have quadrupled in the past year.

•  Mobile shoppers will reach 72.8 million in 2012.

•  About 2/3 of web users will use social networks in 2012.

•  Smartphone video viewers will reach 51.2 million in 2012.

•  By 2014, mobile internet should take over desktop internet usage.

•  61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site (Karim Temsamani at IABLM  2012 via IAB)

• QR code scans increased 300% in 2011 over 2010 (ScanLife)

These are just a few of the mind staggering statistics concerning the mobile web and the opportunities that arise from being mobile friendly.  Just search “Mobile Web Statistics”, the data speaks for itself.